Ads not delivering the results you want?
Acquisition costs a real concern?
Feeling growth is tied to ad spend?

Let's figure out how you will grow your ecommerce business independent of ad spend.

It's 2025. The founder's nagging headache ... relying on ads to drive revenue.

Do growth and ad spend feel like they're shackled together?

I'm sure you'd prefer to be growing your bank balance, not just Zuck's...

And it's so easy to find your business in this situation. Is it a bad thing to be so heavily reliant upon ads? Not always. With high repeat business rates then absolutely, if ads are working, go scale.

Does it mean that you should be looking at organic routes to market and other sustainable channels to develop sales? I believe so. You're certainly not looking to ditch ads altogether, but you do need to make sure they're performing as you open up new routes to market. For you, this is your next stage of ecommerce growth.

This is my job. To work with you to plan and action the (sometimes unconventional) strategies that help diversify how you grow your ecommerce business. Opening up new marketing, sales and distribution channels as you build for the long haul. Profitably. Sustainably.

This is your Ecommerce Growth PowerPlan:

• Partnerships - launching and building upon long-term relationships with the right partners for your brand, whether as affiliates, co-branding, endorsements or product collaborations
• Optimisation -  no hunch-based work, you'll be making continuous improvements across the entire customer shopping experience based upon real customer insights... YOUR customer insights.
• Wholesale & B2B - building retail partnerships, knowing how to attract retailers to your brand and making it easier for B2B buyers to make bulk purchase. All fundamental, rewarding activity for diversifying growth channels.
• Expansion - do you look to broaden your product range? do you open up into new markets repositioning your existing products? could you look to creating new markets where your products could flourish? let's explore what opportunities are available to you.
• Retention - what's happening under the funnel? what could you be doing to motivate existing customers to buy again (and again). Could you take a subscription product to the next level? are there ways you can better engage your customers providing a community where people can learn from each other making best use of your products?

...and then there's growth paralysis deciding who does what.

Again, that's my job. I lead this process. I look at each of these 5 growth opportunities and prioritise your approach to each, build the strategy, plan the work and then get to work alongside you and your team.

If you know what you need doing and need somebody to implement it I’m not the person you’re looking for. You need to hire a freelance or an agency.

If you know strategic change(s) need to be made in order to further drive ecommerce growth, but you’re not sure what those changes are and how to manage the process? I am here to help.

Strategic change is necessary when you find yourself facing one of the following growth challenges with your ecommerce business;

• Scaling: Your business outlook is healthy, but growth has stalled… what needs to be done to achieve your next round of growth?
• Profiting: Margins are fine and you feel you’re growing other peoples bank balances (Mr Zuckerberg's as an example), but not your own. What changes can be made to help drive more profitable growth?
• Structuring: As your business grows roles may need to adapt. Change is needed when you feel performance levels are waning or you need specialists with greater expertise to take on the role of generalists
• Communicating: If conversion rates are low, growth is sluggish and you’re not seeing the levels of engagement with your audience you’d expect, do changes need to be made and plans to be reevaluated at a fundamental level in your growth strategy?

There’s little point continuing with a growth trajectory that frustrates you or marketing that simply doesn’t resonate with the people you’re in business to attract (customers). If changes are needed, the ‘why’ is clear… replanning is needed and/or things aren’t working out as you’d like. Let’s work together to then figure out the what, when, where and how.

Of course, it may well be that business is heading in the right direction and you simply need reassurance from an expert second opinion? I can provide that too.