You’re in business. You’re on a journey. It’s a journey of discovery. How our craft evolves. How we’re influenced by the work of others. The pain points we uncover that our customers didn’t know existed. The solutions that we then provide. There’s so much going on within our businesses each … Read More

What’s the alternative? Rather than buying from you, who else will offer the craft you provide? A LESSON IN PURPOSEFUL DIFFERENCE It’s a question I’ve asked myself with my own work. The idea of building a ‘brand less ordinary’ still sits at the core of my learning and teaching. However, the process … Read More

This week we learn from DeathtotheStockPhoto how to create a sustainable and purposeful brand on a mission

We talk about our value proposition. What it is that our business stands for and how our products are utilised. It’s the promise we make to our customers. Understanding your own value proposition is critical. The key? It’s not knowing what you create, it’s knowing how what you create is consumed. … Read More

As an 18-year old I was the leader of a punk rock band. I say leader, I was the guitarist. In my head, that made me the leader. Guitarists will understand. Drummers won’t. This month I turn 40. I’m now grabbing the mic in a duo (podcasting). I’m taking the … Read More

You’ve had that pen and pad moment attempting to figure out how you differentiate yourself (or selves) from the competition. Did you get anywhere? Let’s revisit that moment. It’s important to the future of your business. The future’s important, right? Rule one. Let’s throw out the term USP (Unique Selling Proposition). It’s antiquated … Read More

I learned a valuable lesson in my first year of consultancy. It helped me steer my business in a whole new direction. The direction I wanted to follow. Ask yourself, are you in business to fulfil a need? Is the lifeblood of your business the bottom-of-the-funnel question ‘will you provide … Read More

How much does the action of your competitors influence your own work? Pre-Internet ( when suits were still worn at the desk ) very few in your business will be able to tell you about the guerrilla tactics used to wander beyond enemy lines. Faking a Scottish accent as you … Read More

I believe there are some fundamental mistakes happening because we’re not truly understanding the value of a subscriber. The context behind this article. A valued comrade in this digital space threw the following poser my way… “If someone simply provides an email address so they can download a guide (to whatever) … Read More

I was 12 when I attended my first proper concert. The Hoosier Dome Indianapolis. November 1987. U2 and guests. The opening band was Los Lobos. Before they took the stage we were ‘entertained’ by a duo called The Dalton Brothers. 28 years on, I now remember The Dalton Brothers. Not … Read More

David Lee Roth’s sister has sold nearly 2 million albums. Whilst David is renowned for his on-stage acrobatics and vocals during his time as lead singer for Van Halen, his sister, Lisa, produces instrumentals… lullaby instrumentals. In 2006 Lisa Roth founded Rockabye Baby. Releasing over 50 albums of soothing instrumental versions … Read More