Consider this before outsourcing your content creation

I have a problem with outsourcing content creation. Let me clarify. I have a problem with outsourcing content creation for the following reasons: 1.) Nobody here is a decent writer Poor excuse. I’m talking from my own experience. Firstly, who says that content creation is all about writing? Secondly, writing is … Read More

Ordinary is…

Defining Ordinary Marketing

being one of the leaders in your industry being passionate about results being innovative in your approach being experts in your field being led by your customers’ values being excited about your nomination being a business that only hires the best being driven by success being 100% committed to customer needs … Read More

If you’re heading somewhere you start somewhere

zero 2

We all start at zero. Think about it. Starbucks sold their first cup of coffee. Amazon sold their first book. But something happened before that moment the idea. I love how Derek Sivers (founder of CDBaby.com) summarised his own moment in Anything You Want: ‘So when the big online record … Read More

Look who’s talking. Own your content.

“Just the other day I was chatting away with this business…” Never happens does it? Conversations take place between people. I won’t harp on about H2H marketing. You already know the score on that one. My question, why is there so much unowned content proliferating the interweb? By unowned I mean … Read More

Best practice vs better practice content marketing

‘What’s best practice content marketing?’ That’s a doozy of a question, isn’t it? The ‘answer’ to the question will come from one of two sources: 1.) The journalist turned content marketer – “create content your audience will love” 2.) The search specialist turned content marketer – “create content that will drive traffic” … Read More

What’s going on behind the analytics graph?

So, you’re making business decisions based on data. That’s cool. I want to share another angle with you. I co-host a podcast. Marketing Homebrew. It’s exciting to work on a new platform and, naturally, you become interested in the stats. You feel the need for reassurance that people are tuning … Read More

Lift the lid: Intriguing content is more than just words

gears 1

I was intrigued by an ad Rolex are currently running on LinkedIn. Thinking about it, I was intrigued that Rolex were running an ad on LinkedIn. There are few brand institutions such as Rolex. The name just oozes the platinum status so many luxury brands wish to achieve. So, why … Read More

Sorry, you can’t help me?

You have a finite amount of time. As an individual, as a business. Only so much time is available to help people. Would you agree? You have to clock off at some stage. I’m only working with 5 retained clients right now. It’s the least I’ve had ‘on my books’ … Read More

It’s bad news I’m afraid

Well, that headline would have been a nice subject for the text message I just received from o2. However, they took a different tact. ‘We’re notifying you about price changes’. Gulp. ‘From April we’re adjusting your Airtime Plan in line with the 1.1% RPI rate of inflation (as per your … Read More

Building traffic isn’t your problem

You can buy traffic. You isolate the problems that your products solve. You produce landing pages that relate to those problems. You create ‘yes!’ moments as your audience engages with your content. You build a customer base. How? You buy traffic. You spend money. You spend the right level of … Read More