I read a recent piece by Mark Ritson about what he calls the “Great Stay”. Fewer marketers moving roles. Fewer new roles being created. Hiring slowing quietly rather than dramatically. It did not feel dramatic. It felt structural… and sensible. Budgets are tighter. Teams are leaner. Boards are asking harder …
How To Report on Search Optimisation Success : Why ranking buckets beat vanity SEO metrics every time
Most ecommerce teams are still reporting on SEO like it’s 2015.A few headline keywords. A couple of ranking screenshots. Maybe a traffic graph lifted from Ahrefs if they’re feeling fancy. The problem? None of that tells you whether search is actually working as a growth channel. This is why I’m …
How To Optimise Your DPA Meta Ads So You’re Not Wasting Budget on the Wrong SKUs
A practical operator’s guide to using Marpipe to protect ad spend and unlock hidden revenue How Promoting the Wrong Products in Meta DPAs Limits Your Ability to Scale If you run ecommerce ads at any meaningful scale, there’s an uncomfortable truth most teams avoid. A significant chunk of your ad …
How To Optimise Creating AI Clips For Your Video Marketing Using Videowise
There’s something most ecommerce folks quietly agree on but rarely say out loud. Video itself is no longer the challenge. Almost everyone has video now. The real challenge is what happens after the camera is turned off. Hours of footage sit in folders, Google drives, and half remembered projects, and …
Why Do Some Ecommerce Brands Grow And Others Stay Stuck?
Let’s start with a simple question. Why do some ecommerce brands grow steadily, year after year, while others stall despite doing what looks like the right things? They run email. They launch loyalty programmes. They optimise funnels. They talk about community. They work hard. So what is missing? It is …
How To Optimise For Business on Repeat: Engineering the Second Purchase
The first purchase proves your marketing works. The second purchase proves your product works. Most ecommerce brands obsess over acquisition metrics: CPC, ROAS, conversion rate. They celebrate every new customer like they’ve built something. All you’ve really built is the ability to get someone to click buy once. The actual …
Case Stories: Why the Hardest Growth Lever Is the Most Human One
There’s a reason Meta Ads management, Google Ads management, SEO strategy and email marketing are easy to package. They’re mechanical and (arguments on direct/indirect measurement, cookies and conversion window size aside) attributable to revenue growth. You can: That’s not a criticism. It’s why those disciplines scale and why so many …
Struggling to find and attract your best affiliates? This tool might be the assistant you need
I’ve been in affiliate marketing since 1998. Back in 1999, I was on stage at conferences talking about how marketers find and attract the right affiliates. Twenty-five years later, and you know what the biggest struggle still is? Finding the right affiliates. Not just any affiliates. The right ones. The …
How To Optimise Advertorial-Style Landing Pages For Your DTC Brand
Most ecommerce brands waste their media budget sending cold traffic straight to product pages. The click happens, the visitor sees a price, and they’re gone. You’ve spent £3-5 acquiring that click and you get nothing back except a bounce rate that tanks your Quality Score. The advertorial landing page fixes …
How AdCreative.ai Solves Your Meta Ad’s Creative Bottleneck (And Where It Falls Short For Some)
Most ecommerce teams hit the same wall with Meta ads: they know they need to test more creative variations, but the production cycle kills momentum. By the time your designer produces 10 variations, the algorithm has already stopped learning, your CPMs have climbed, and you’re behind again. AdCreative.ai positions itself …
Which review app would I install on my Shopify store if I was starting up again?
I get asked this constantly: “Which reviews app should we use?” Most ecommerce founders and operators overthink this decision. They compare 12 different platforms, get lost in feature matrices, and end up paralysed by choice. If you’re running a modern Shopify store and you want reviews that actually work as …
This tool will help you stop the coupon code leaks that kill margin for your Shopify store
You spend weeks building a retention flow. You segment your list. You craft a win-back offer that’s tight enough to protect margin but generous enough to work. Then you check Google. Your exclusive 25% code is plastered across RetailMeNot, Honey, and a dozen coupon aggregator sites you’ve never heard of. …