You’re blessed. The marketing tools you have at your disposal are getting cheaper by the hour. You can book your holiday safe in the knowledge that data will be syncing and messages will be sent at the very moment you agree with the bartender that you have, indeed, earned that 2nd mojito. Have … Read More

The most valuable context you can present to your customer is the shared journey. Consider for a moment how you book hotels and restaurants. How you decide on places to explore at the weekend. You seek the shared journey. When you last purchased a book from Amazon. How valuable were … Read More

Inside every marketer there’s a maker. Seriously. Go look. I’m a big advocate of planning and strategy. Strategy defines your work and your focus. However. Sometimes you can get so bogged down in strategy that it effects your ability to make. Making is important. There’s doing. That’s the work that keeps … Read More

Come on, who hasn’t had a go yet? This blogging is great fun! It’s like karaoke. You’re just a little more sober (I hope). And it’s taking place between 9 and 5. It shouldn’t be. Somewhere along the road the ‘blog for authority’ message intersected with ‘get everybody blogging’ and collided. Head … Read More

You should never be stuck for something to say. Especially when conversation relates to a topic that impacts upon your customer’s world. I like what Saul Kaplan (Founder of Business Innovation Factory) had to say in a recent article; “We only learn when we move fluidly off topics and across them. … Read More

You know the song. “She’ll put on her make-up and brushes her long blonde hair And then she asks me, do I look all right? And I say, yes, you look wonderful tonight” Within Eric Clapton’s lyrics there’s a great little message for your marketing endeavours. The make-up products. The brush. … Read More

Consider the following. “we are a leading supplier of…” “we love to help our clients…” “we only hire the smartest..” To distinguish us from ‘the rest’ we use terms of grandeur. The best. The quickest. The sharpest. The leading. It’s about image. A simple way to elevate our businesses above … Read More

At some stage in business you’ll face growth opportunities working with ‘others’ from outside your companies walls. Partners. Collaborators. People that can help push a project forward. People that can give your business a leg-up. Common examples are recruiting guest writers for your blog, maybe guest speakers at the event … Read More

I was mildly distrustful of University lecturers. If they knew their stuff, why weren’t they practicing rather than preaching? I was a little naive in my later teenage years. I didn’t quite get the ‘value’ of teaching. I do now. I have to. As a consultant, the practice of teaching … Read More

There are additional profitable revenue opportunities available to your business right now. You may know him better for his work in the auto industry. Did you know Henry Ford also commercialised charcoal? Surplus wood from the creation of his Model T’s was forged into briquettes and sold as ‘picnic kits’ through Ford’s own dealerships … Read More

Learn how 5 ultra smart retailers are using emotive selling to grow their online business. Grab 10 minutes as I guide you through the methods that you can use in your own retail business to build a meaningful connection with your own audience

Podcasting keeps me on my toes. Each week we jump into a new topic and it forces you to consider your own marketing message. You can’t be preaching one thing and doing another. This week our 30 minute conversation focused upon ‘message‘. Am I getting my own message right? More importantly, … Read More