The product you create is the output of the purpose that you hold. Let me explain my view here. Whatever your craft may be, there’s a reason why you’re building what you’re building. To solve a problem, to optimise your skill, to serve a cause, to do better. There’s a … Read More

You could say it’s “mission accomplished”. To launch our first podcast in February. By the end of the year to have recorded 68 shows. Over 10,000 unique downloads of myself and co-host Mark Masters talking marketing with minimal fuss (i.e. expense). It’s been a great learning journey. Like all investments you … Read More

Brands are for breakfast cereals. We’re accountants. The sole practitioner. The ranks of desks at the large accounting practice in your city. You’re not just accountants. The way your website visitor, your prospect, your customer perceives your practice? That’s your brand. Tell me you’re ‘one of the leading accounting firms … Read More

Success breeds competition. Competition breeds change. How do you combat the inevitable shift in consumer behaviour that will (one day) impact upon your marketplace? McDonalds are experiencing the market squeeze. A new burger is in town. The gourmet burger providers (Five Guys, Shake Shack etc) are persuading consumers to rethink their … Read More

Each week on the Marketing Homebrew podcast we pick a single word topic as a conversation point. Mark Masters and I then offer our views on the importance of that topic for the modern marketer. This week we chose ‘inspiration‘. Where we each find inspiration to do what we do. Usually I … Read More

There’s a reason I wear a Shinola watch on my wrist. Our worst didn’t come when we were at our best. It happened when we thought good was good enough. I’m not one for throwing around inspirational quotes. The above, however, really played with mind. It’s taken from the Shinola “Our … Read More

I’ve played guitar for 30 years. In a crowded room guitarists have a honing ability to discover fellow guitarists. Maybe it’s the long thumb nail. Perhaps the silver pick we hang around our necks or the fading Van Halen tattoo… the conversation inevitably begins with ‘So, what style of guitar do you play?’ , ‘huh?’, … Read More

Think about it for a second. All the content you create. Is it written by a person or a business? I don’t want to go down the whole ‘humanise your business’ route. You’ve read enough about that. I just want you to consider how connections are made. How conversations are … Read More

I’m a potential customer of your business. I visit your store, look around, get a feel for what you can help me achieve. I head to your reviews section. What does that tell you about my interest levels? I’m not just looking at what it is you do, I’m seeking … Read More