You’re in business. You’re on a journey. It’s a journey of discovery. How our craft evolves. How we’re influenced by the work of others. The pain points we uncover that our customers didn’t know existed. The solutions that we then provide.
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There’s so much going on within our businesses each and every day. One man bands. Multinational corporations. There’s a journey that we can document.
That’s the job of the smart marketer. To create value out of the insights we discover. That’s where the connection (with our audience) is created. The common ground.
In this week’s podcast, my co-host Mark Masters and I discuss the ways that we (as marketers) can share the journey our business is on. Not just through the company blog but through the array of platforms we now have available at our disposal. To reach our audience at the place of their choosing.
Take a listen below. I’d love to hear how you’re documenting your own business journey.
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