Manchester-Based Ecommerce Consultant
Actioning the optimisation processes
that drive profitable store growth
You ready to take a smarter approach to ecommerce marketing?
The vast majority of online retailers still miss the huge opportunity that smart customer-centred conversion strategy provides.
I partner directly with ecommerce clients in Manchester and surrounding regions who know the importance of providing beyond the templated ecommerce website.
Make the shift from selling and start helping people to buy through your ecommerce platform.
How I will help you grow revenue for your store
EQUIP
The Tools Needed
get equipped with the right technology to deliver your customers a better shopping experience
The Data Needed
making sure your data is clean and you have access to the right data through Google Analytics, Google Tag Manager and Event Tracking
Time Management & Productivity
Reviewing how time is currently spent to ensure you're working to a more structured process making full use of automation tools and technology
Growing Your Audience
Full audit of existing traffic and traffic channels to help ensure paid and organic growth strategies and ready to scale
DO
Personalisation
Using technology and the human touch to deliver your site visitors a better shopping experience
Content & SEO Strategy
be the brand that educates - work to a creative strategy where creating and sharing content helps your customers learn, builds trust and drives sales
Conversion Optimisation
putting in place a process of continual optimisation to help make it easier for people to find the products and information they need to purchase with confidence
Advancing Email Marketing
structuring list growth, welcome sequences and targeted behaviour-based segments to drive conversion
SCALE
Post Purchase Experience & Retention
Let's give people a reason to leave reviews, share with friends and feel rewarded through your post-purchase communications and the unboxing experience
Build Your Community
make your customers feel like they've joined an exclusive club through the content you share, the insight you delivery and the community you build
Driving Loyalty
to help increase customer retention we will motivate customers to register for purchase-driven rewards - whether that be discounts or product.
Targeting New Audiences
Strategically scaling and reaching new audiences or to widen your reach through hyper-targeted FB advertising
Show your customers that you're their smartest choice for shopping online
Set your customer knowledge to work as we begin the process of fuelling sales adapting to a customer-centred conversion strategy for your retail business.
Blending short-term wins with a longer-term customer-centric strategy will ensure you no longer see price reduction as your way to convert more customers online.
Let's start building your retail brand less ordinary,
Take the next step to growing your online revenues (without trashing your prices)
Untemplate your website marketing and start driving sales getting more creative stamping your authority and market expertise onto your retail website.
Contact me today by calling +44(0)161 706 0608, emailing me at ian@ecommercegrowth.com or dropping your details across in the form below. I'lll be in touch right away.
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"Ian will help you understand your online customers better than you ever thought possible"
- Owen Whitehead - Head of Global Digital at TravelCounsellors.com