I rarely recommend SEO apps to everyone...but on this occasion

BEYOND JUST ADS :: RECOMMENDED TOOLS

That rare occasion I find an SEO app that I believe is valuable to all…

In a world of SEO tools that promise everything but often overwhelm you with noise, SEOTesting.com has carved out a special place in my toolkit. It’s one of those rare platforms that doesn’t just collect data, it makes it actionable.

Here’s why I keep coming back to it with every client I work with, and why I think every serious ecommerce marketer, content strategist or SEO professional should give it a go.

It’s Built for Real-World SEO Work

So many SEO tools are designed to impress you with dashboards. SEOTesting.com is different: it’s designed for doing. From day one, it’s laser-focused on one thing helping you test, learn, and improve your website’s SEO performance through the content you create.

Whether you’re trying to validate a title change, compare different meta descriptions, or see the impact of adding new content, it’s got you covered. It’s refreshing to use a tool that’s not trying to be everything to everyone, but instead does its one job exceptionally well.

Clear Insights You Can Act On

SEOTesting.com isn’t trying to blind you with endless metrics. Instead, it helps you set up controlled tests and shows you, in plain language, what’s working and what’s not.

I love that it takes Google Search Console data (one of the most underutilised assets in SEO) and gives you clear, digestible reports. These insights are a game-changer for anyone who wants to stop guessing and start optimising with confidence.

Perfect for Content and SEO Collaboration

One of my favourite scenarios is bringing content teams into the testing loop. SEOTesting.com makes it easy to show writers and editors exactly how changes they make impact organic performance. This bridges the classic gap between SEO and content, helping everyone pull in the same direction.

It’s also brilliant for agencies or consultants: you can demonstrate ROI clearly to clients with before-and-after comparisons.

Saves Time and Sanity

Setting up manual SEO tests using spreadsheets is a time-consuming, error-prone headache. SEOTesting.com automates the entire process, from tracking to reporting. The time I save lets me spend more energy on strategy and creativity rather than wrangling data.

Plus, I’m never left wondering if something “might” have worked. I get real, reliable answers.

Always Improving

I’ve also been consistently impressed with how SEOTesting.com keeps evolving. There are regularly updated video explainers available when you log-in. The founder, Nick Swan, listens to his users. New features, like cannibalisation reports or automated changelogs, appear regularly, solving real problems SEOs face day-to-day.

It Gives Me Confidence

At the end of the day, the reason I recommend SEOTesting.com is simple: it gives me confidence. Confidence that the optimisations I make are having a measurable impact. Confidence that I can show clients or stakeholders clear proof of results. And confidence that I’m not just throwing changes at the wall and hoping something sticks.

In SEO, confidence is everything… and that’s exactly what SEOTesting.com delivers.

How Much Does SEOtesting Cost?

… and you know what? It’s $50 a month. That’s exceptional value for what you get wrapped up in this great SEO tool.

** this article includes affiliate links. I’ll earn a small commission if you take out a subscription to SEOtesting (there’s a free trial available using these links so you can make sure it’s a valuable SEO tool for your business before you decide to subscribe.