Here’s a powerful truth most brands overlook:
Your next great affiliate partner might have just bought from you.
Every customer who completes a purchase is a potential promoter. A potential content creator. A potential affiliate.
And all you need to do is ask.
Right after checkout, your customer is warm. They’ve just made a decision to trust your brand. That’s the perfect time to spark a conversation. Just use a tool like Fairing or KnoCommerce if you’re not already gathering key insights post checkout.
One simple post-purchase survey question can open the door:
“Would you be interested in earning commission by referring us to others?”
That’s it. Tick a box, express interest, and they’re into your affiliate funnel.
Why This Works
Influencers are shoppers too.
You never know if your customer has 500 followers or 500,000. By asking, you make the first move.Low friction = high intent.
There’s no form to fill. No commitment. Just a simple yes or no. It keeps things easy and scalable.They already love your brand.
They just bought something. If they’re excited, why not let them share that excitement with their audience—and get rewarded for it?
This Works Especially Well for Food and Fashion Brands
These industries are social by nature. People love to share their new outfit or latest foodie find. And their followers are primed to ask “Where did you get that?”
That new summer dress? Shared on Instagram Stories.
That gourmet hot sauce? Shown in a recipe video.
That eco coffee mug? Used in a morning routine vlog.
If your customer has an audience, even a small one, that trusts them, this can turn into a highly profitable partnership.
What Happens After They Say Yes?
Once they opt in:
Tag them in your CRM or ESP. Super easy to do within Klaviyo.
Send a follow-up email with an invite to your affiliate or referral program.
Offer them early access, exclusive codes, or a higher starting commission tier.
It’s the easiest affiliate recruitment strategy you’re not using yet.
No Ad Spend. No Cold Outreach. Just a Simple Question.
If you want to grow a true community of partners and ambassadors, start where your warmest leads already are: in your checkout flow.
This strategy turns one-time shoppers into long-term advocates and it only takes a few lines of copy to test.
Need help building this into your post-purchase flow or affiliate onboarding? Let’s talk. I’ve helped dozens of ecommerce brands turn customer enthusiasm into high-converting partnerships without spending a penny on ads.