I know what you’re thinking… nice problem to have. Ambassador programmes can grow at lightning pace. Influencers track influencers and when they your products being highlighted they’ll follow. It can become a huge challenge managing day to day communications. Which is why you need processes in place. Processes ALREADY in place adding an additional layer of proactivity to your partner framework allowing you to scale with confidence.
What happens when your ambassador program grows too big to manage manually? For Evry Jewels, the answer wasn’t more spreadsheets—it was smarter tech.
With over 100,000 registered ambassadors, the Evry Insiders program is one of the largest in the ecommerce jewellery space. But scale brings complexity and behind the scenes, their team was overwhelmed.
The Problem with Scaling Affiliate Programs
While GoAffPro handled the basics (affiliate sign-ups, codes, and commissions) Evry Jewels were challenged when it came to what mattered most: who was posting, what they were posting, and how that content performed.
They were encouraging UGC (user-generated content) but manually tracking Instagram and TikTok activity across tens of thousands of users? Impossible.
The brand needed:
A way to automatically see which ambassadors were actively creating content.
The ability to reward creators at scale without the bottleneck of manual checks.
A system to make every ambassador feel seen, supported and rewarded without adding headcount.
The Tech Stack That Scaled the Program
Evry turned to a new tech trio:
GoAffPro for affiliate tracking and commissions.
Gatsby for real-time social listening and influencer identification.
Klaviyo for email flows and reward automation.
Together, they built a system where every new ambassador’s Instagram and TikTok handle (captured via GoAffPro) flowed directly into Gatsby. From there, Gatsby tracked when they tagged the brand or used a specific campaign hashtag like #ejcollab.
From Post to Reward… All Automated
Once a post goes live, Gatsby triggers a pre-built Klaviyo flow that instantly:
Recognises the ambassador’s post.
Sends a personalised thank-you or reward.
Logs the content for weekly review and promotion.
No waiting. No spreadsheets. No manual reviews.
The Results? 1,000+ TikTok UGC Posts Per Month
Evry’s ambassador community now creates 800–1,000 new TikTok videos each month and that’s just TikTok. Instagram Reels and Stories come in even faster.
Better yet, their top creators now get real-time recognition, weekly rewards and even features on the brand’s own social channels.
It’s not just about commissions anymore, it’s about community.
“Gatsby has been a total lifesaver,” said Lia Pasternak, Director of Influencer Marketing at Evry Jewels. “We finally have a system that scales with us.”
What You Can Learn from This
If you’re running an affiliate or ambassador program that’s starting to feel like a full-time job, take a page from Evry’s playbook:
Consider GoAffPro to simplify sign-ups and commissions.
Plug in Gatsby to track real UGC as it happens.
Automate recognition and rewards through Klaviyo.
Focus your team on strategy and creative—not admin.
Affiliate and ambassador marketing can scale but only if your backend is built for it.
Beyond Just Ads Tip: Affiliate programs shouldn’t just be about clicks and codes. They’re one of the most powerful relationship-building channels you have. The better you support your creators, the more they’ll support your brand publicly and consistently.