Two 4-day weeks are fast approaching. Most marketers struggle to fit their tasks into a 5-day week. How do you decide what can be put off, and what’s essential in the days ahead?
This week, more than any other, I’ve spoken with marketers who are frustrated by the lack of time thats available to them. Too many pieces of work on. Too many meetings in the diary. At face value, good news for the boardroom. They like to hear their staff are kept busy. However, frustration for the marketer when there’s so little mindspace available.
THE MARKETER’S PERFECT DAY
Look at your diary for the coming week. If you controlled your day, what would be done differently?
- the 2 hour slot to produce your weekly report? would you go ahead and purchase the software to automate the spreadsheet you labour over?
- the update meeting with your agency? would you simply prefer to restrict time to a call?
- the Adwords campaign that you need to update? would it be great to have the time to figure out how to streamline your amendments?
- the team update meeting? can those notes be circulated by email?
- the email campaign reminding your subscribers of next month’s offer? wouldn’t it be great to include your blog articles rather than just links to products that aren’t selling at their current price?
What’s stopping you from attaining the insight that will help you manage your day better? Allowing you to focus on what really matters? As always… time.
WILL THIS WEEK’S TASKS IMPACT UPON LONGER TERM GOALS?
When time is the cause, what could you be doing differently? Is your time utilised to manage short-term tasks? Weekly targets, KPIs, hurdles to overcome in a one-man race? At what stage do you allow yourself the authority to restructure your day, to delegate and to automate and build time into your diary to focus upon direction rather than task?
Your challenge is to break convention. To justify the changes that need to be made to allow you to think differently and work differently. To adjust your mindset.
When your mindset is clouded by consistent chores you relinquish control. Your inbox controls your day. You have a right to question the value of every minute you spend in the office. Your immediate task is to align your diary with the longer term vision of your business. Only then will you be to plan the perfect day.
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