These are a few of my favourite…
SEO tools for driving business growth

Make Better Use of Google Search Console Data To Improve Search Ranking

SEOTesting.com is an invaluable tool for ecommerce marketers who want to go beyond guesswork and truly understand what’s driving their organic growth. By turning raw Google Search Console data into actionable insights, it helps you test changes, track their impact on rankings and clicks, and identify quick wins to improve SEO performance.

Whether you’re optimising product pages, refining category structures, or experimenting with meta tags, SEOTesting.com makes it easy to measure what’s working—so you can scale strategies that increase traffic, improve conversions, and outpace competitors with data-backed decisions.

Get to know the questions your customers are seeking answers to on Google

AlsoAsked.com is a powerful resource for ecommerce marketers looking to tap directly into what potential customers are searching for by uncovering the “People Also Ask” questions on Google. By revealing how queries branch out around your products or categories, it helps you understand buyer intent, identify content gaps, and build a content strategy that answers real customer questions.

This means you can create optimized product descriptions, FAQs, and blog posts that not only drive more qualified traffic but also establish your brand as the go-to authority in your niche, ultimately boosting visibility, trust, and conversions.

Better SEO Management in Shopify

SEO Manager by Venntov is a game-changing app for ecommerce marketers on Shopify who want to simplify and supercharge their store’s SEO without needing deep technical expertise.

It provides a user-friendly dashboard to manage titles, meta descriptions, and structured data, plus powerful features like keyword suggestions, 404 error tracking, and JSON-LD schema support—all designed to improve your store’s visibility in search results. By streamlining on-page optimization and offering clear guidance on what to fix, SEO Manager helps you attract more organic traffic, rank higher for key products and categories, and ultimately drive more sales with less guesswork.

Discover the queries with low competition and high intent you can still rank well for

LowFruits.io is a powerful tool for ecommerce marketers who want to uncover low-competition, high-intent keywords that can drive targeted organic traffic to their online stores. By analyzing the SERPs and highlighting keywords where small or weak websites already rank, it helps you identify realistic opportunities to outrank competitors and capture valuable search traffic faster.

With LowFruits.io, you can build smarter content strategies focused on achievable keywords, create optimized product or category pages, and generate blog content that answers underserved customer queries—giving your ecommerce site a strategic edge to grow visibility, traffic, and sales with minimal SEO resources.

Find High Traffic Keywords You Can Easily Rank For

Spindrift.io is a sophisticated content optimization platform that empowers ecommerce marketers to turn raw Google Search Console data into precise, actionable SEO improvements. By integrating daily GSC updates, it highlights under-served search queries those where your product or category pages already rank but could pull more clicks and traffic with targeted content tweaks.

With its intuitive Query Hunter Chrome extension, you can refine content directly on-page, discovering low-CTR keywords, missing questions, and page-2 opportunities. all without juggling spreadsheets. Built for collaboration, it supports multiple GSC accounts and team workflows, making it ideal for scaling SEO across stores or clients. For ecommerce marketers, Spindrift.io means faster identification of organic growth opportunities, real-time tracking of optimisation impact, and the agility to continually improve product, category, and content pages directly boosting visibility, traffic, and sales.

Next Level Your Ecommerce SEO with Frase.io: Create High-Performing, Search-Optimized Content Effortlessly

Frase.io is a cutting-edge AI-driven content optimization platform that helps ecommerce marketers efficiently create high-performing, search-optimized content tailored to their audience’s intent. By analyzing SERP data, Frase instantly surfaces the most relevant topics, questions, and header structures used by top-ranking competitors, enabling you to generate data-backed content briefs and outlines in seconds.

Its AI writing assistant then transforms those outlines into polished drafts complete with brand voice consistency and SEO enhancements while its real-time optimisation tools score and fill content gaps to improve rankings.

For ecommerce sites, this translates into more compelling product descriptions, blog posts, and FAQs that target underserved keyword opportunities, helping drive higher organic traffic, conversions, and long-term search visibility.

Boost Your Ecommerce Marketing with Blaze AI: Create SEO-Optimised Content Faster and Drive More Sales

Blaze AI is a powerful, all-in-one ecommerce marketing assistant that lets online retailers create SEO-optimised product listings, engaging social ads, and email campaigns in minutes rather than hours saving up to 10 hours per week and costing less than a daily coffee at just ~$34/month.

By learning and replicating your unique brand voice, it ensures all content from abandoned cart reminders to promotional ads, feels authentic and consistent, driving higher conversions and loyalty. Blaze also streamlines your workflow with built-in scheduling, AI imagery, team collaboration tools, SEO analysis, and performance insights, enabling you to plan, post, and optimise across multiple channels effortlessly. For ecommerce businesses looking to scale smartly and stand out, using Blaze via this link gives you access to a 7-day free trial.

… and you’ll probably need SEMrush too…

If you’re serious about growing your ecommerce brand using the latest AI insight, SEMrush isn’t just another expense, it’s your unfair advantage. With powerful tools for keyword research, competitor analysis, site audits, and content optimisation, SEMrush gives you the insights you need to rank higher, attract qualified traffic and ultimately convert more customers.

From uncovering exactly what your competitors are ranking for to tracking your SEO progress in real time, investing in SEMrush means you can make smarter decisions that drive revenue, not just clicks.