Archive | The Business of Ecommerce Growth

Recent Lessons

Growth FoundationsGrowth Foundations

There Ain't No Party Data Like Zero Party Data

So let's get using it...

CopywritingCopywriting

Publish Less Landing Pages

and turn your email campaigns into a story telling machine

Building Your AudienceBuilding Your Audience

Hashtags

and why you're probably using them all wrong

Growth FoundationsGrowth Foundations

Quick thoughts on tech

and it's importance in ecommerce growth

Growth FoundationsGrowth Foundations

Your Category Makes the Brand

The difference between competing and commanding

Building Your AudienceBuilding Your Audience

Know Your VIPs

Investigating The Secret Life of Referrals

Customer RetentionCustomer Retention

We haven't talked about retention (yet)

and it's not about that all new email flow that'll 10x your repeat business (ahem)

Pricing StrategyPricing Strategy

Strategic discounting

when a sale isn't really a sale (but it is)

CopywritingCopywriting

Mind the Gap

Bridging the gap between gaining attention and product desire

Email That ResonatesEmail That Resonates

How To Measure The True Value of Your List

and it's not the number of subscribers you have

CopywritingCopywriting

Emotive Selling

and knowing the true power of your words

CopywritingCopywriting

Honesty

and why it's good to explain your delivery terms