Manage the Machine

"Would you brief a junior copywriter like that?"

The Real AI Skills Gap: Why We're All Terrible Managers of Our Digital Assistants

The Machine Mindset

Why Your Ecommerce Business Needs Engineering, Not Just Marketing

The AI that turned my client's old videos into a Short's goldmine

Why Beyond Just Ads Is Now All About Managing The Machines

I accidentally became an AI guinea pig (and you're welcome)

The Management Mandate: Work Faster, Work Better (But Only AI Native Will Deliver)

AI conversations from the management side of the boardroom...

Plot Twist: The 'bots aren't coming for your job...they're here to do your homework

Let's get down in the weeds of Technical SEO and see what the 'bots can help you achieve...

15 Times to Use ChatGPT (and 5 Not To) as an Ecommerce Marketer

Lessons from my first 2 years working daily with ChatGPT

How Ecommerce Founders Should Think About Using ChatGPT in Their Daily Work